The preference coefficients of the β-vector are estimated from the logit model. The WTP estimates are obtained as the ratio of the β of the attribute in question relative to the β of price, e.g. WTP of preserving native species, with a stable European development at the level of ‘Abundant’ is: WTP  =  βNSA/βP. Note not all decimals shown.Columns 3–5 show preference coefficients, standard errors and p-values for the combinations of species groups and future policy outcome in Denmark (DK) in column 1 and 2. Columns 6–7 shows the related mean Willingness to Pay (WTP) estimates (€/household and year) and standard error of this.