Personal values refer to the beliefs, principles or ideas that are important to people’s lives. We investigated the associations between personal values and happiness. We inquired about the importance of four different categories of personal values: prioritizing social relationships, extrinsic achievements, physical health, and spirituality. Data were drawn from the Korean General Social Survey (KGSS), a nationally representative cross-sectional sample collected over three years (i.e., 2007, 2008, and 2009). The findings showed that respondents prioritizing religion (i.e., spirituality) were the most likely to be happy, followed by those prioritizing social relationships, including family, friends, and neighbors. Those who prioritized extrinsic achievements (money, power, educational attainment, work, and leisure) as well as health were least likely to be happy. The findings suggest that pursuing goals focused on self-enhancement or self-centered value are less likely to result in happiness compared to pursuing alter-centered collective goals or self-transcendence/selflessness.