In order to maintain competitive power of enterprises and its share of market sales, thecompany must periodically rebuild the forces of production, modernization of existing material and technical base, increase production, adoption of new types of activity. Obviously it presupposes that the launch of competitive products, "innovation" in the maintenance of safety, the ethnically appropriate, applying clean technologies, all being provided currently effective innovation policy. International practice analysis says that one of the main objectives of innovation policy at the state level should be: to ensure and support the initiative of all participants in the development of scientific and technical progress. As with any political, innovation policy can not fit all countries, but has the same purpose: to stimulate business innovation and development of scientific and technical potential. Depending on the country's potential, they choose their forms and methods of state regulation of innovative activity.