Abstract This paper used a combination of the strengths, weaknesses, opportunities and threats analysis and analytical hierarchy process to analyze the challenges and prospects for the sustainable development of marine lobster aquaculture in Vietnam. This analysis was based on the participation of four stakeholder groups including representatives at the provincial level, district level, and commune level and lobster farmers. The results show that stakeholders have a relatively positive perception about the sustainable development of marine lobster aquaculture in Vietnam because they believe the strengths and opportunities outweigh the weaknesses and threats. The suitable natural conditions in Vietnam were considered as the most important strength, while the many untapped markets and the support of the government for the sector are key opportunities for further developing marine lobster aquaculture. The increased lobster mortality and frequency of disease outbreaks were considered as the main weaknesses. In addition, the complex development of disease pressure and the reliance on the Chinese market were considered the most crucial threats. The findings of this study can be used by policymakers in Vietnam to further develop the marine lobster aquaculture sector.