This case study on Turkey is the third of a trilogy of case study reports that assess the view of the EU cultural and science diplomacy from the outside. It provides important insights into the ways in which neighbourhood countries think and behave in these areas, as well as benchmarks against which future evolutions can be tracked. The case study reports are the outcome of impact studies analysing how the EU’s cultural and science diplomacy initiatives are perceived in three Mediterranean countries, namely Egypt, Turkey and Tunisia. The objective is to evaluate the degree to which populations notice and appreciate European culture and science diplomacy actions, and to understand the Southern partners’ image of the EU. Through survey (quantitative study) and interviews (qualitative study), these studies aim at measuring the reception of the EU’s messages in the considered countries. The reports point to the need for information campaigns and feedbacks about the different programmes in order to fill in the existing gap between experts and general public.