Cultural Differences in Self-Expression on Facebook: A Comparison of Facebook Status Updates in Turkey and the U.S.A.

Facebook behavior can reflect people’s cultural norms and motivations. Despite being a global platform, there is limited cross-cultural research on self-expression on Facebook. Compared to collectivistic cultures (e.g., Turkey), people from individualistic cultures (e.g., European-Americans) are more likely to have self-enhancement motivation about their internal attributes (e.g., accomplishments, preferences), to emphasize their uniqueness, and to display positivity bias. In this study, we examined people’s actual Facebook status updates and found that European-Americans were more likely than Turkish users to post updates about their personal achievements and positive attitudes. Moreover, Turkish users were more likely to post negative attitudes than positive attitudes. Furthermore, European-Americans’ self-enhancement and uniqueness motivation was positively associated with their likelihood of posting achievement updates, whereas Turkish users’ self-enhancement motivation was positively associated with their likelihood of posting relationship updates. This research is the first to examine actual Facebook status updates in relation to cultural differences in motivations.

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PID https://www.doi.org/10.1080/10447318.2020.1794623
PID https://www.doi.org/10.6084/m9.figshare.12849662
PID https://www.doi.org/10.6084/m9.figshare.12849662.v1
URL http://dx.doi.org/10.1080/10447318.2020.1794623
URL https://www.tandfonline.com/doi/pdf/10.1080/10447318.2020.1794623
URL http://dx.doi.org/10.6084/m9.figshare.12849662
URL https://www.tandfonline.com/doi/full/10.1080/10447318.2020.1794623
URL https://academic.microsoft.com/#/detail/3044042979
URL http://dx.doi.org/10.6084/m9.figshare.12849662.v1
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Author Ceren Günsoy, 0000-0001-9505-6178
Author Irmak Olcaysoy Okten
Author Susan E. Cross
Author S. Adil Saribay
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Collected From Datacite; figshare; Crossref; Microsoft Academic Graph
Hosted By figshare; International Journal of Human-Computer Interaction
Journal International Journal of Human–Computer Interaction, 36, null
Publication Date 2020-01-01
Publisher Informa UK Limited
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Resource Type Other literature type; Article
keyword FOS: Sociology
keyword FOS: Health sciences
system:type publication
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Source https://science-innovation-policy.openaire.eu/search/publication?articleId=dedup_wf_001::51e7d63c8d92482f03db4fdf324df45c
Author jsonws_user
Last Updated 26 December 2020, 07:47 (CET)
Created 26 December 2020, 07:47 (CET)