Over the last year, the International Standard Name Identifier board have been considering the ways in which ISNI as a system can improve to meet new challenges and become more open and transparent. One particular consideration has been to make ISNIs a better solution for organisation identifiers. The British Library as an ISNI Registration Agency has also been developing tools that make it easier to use for identifying organisations, in response to feedback from national and international collaborators. This session will give PIDapalooza an update on ISNI and British Library activities over the past year and demonstrate how we are working to get a wider buy-in on persistent identification of organisations early on – including how we’re attempting to work with funders to embed PID practice.