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Tags: Marketing

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    Additional file 1: of Marketing trials, marketing tricks â how to spot them...

    Appendix: new aďťżnalyses of the study cohort of Barbour et al. (ZIP 214 kb)
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    Mapping the evolution of entrepreneurship as a field of research (1990-2013):...

    This article applies scientometric techniques to study the evolution of the field of entrepreneurship between 1990 and 2013. Using a combination of topic mapping, author and...
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    Introduction and geographic availability of new antibiotics approved between ...

    Background Despite the urgent need for new, effective antibiotics, few antibiotics of value have entered the market during the past decades. Therefore, incentives have been...
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    Initial Coin Offerings

    This paper examines the market for initial coin offerings (ICOs). ICOs are smart contracts based on blockchain technology that are designed for entrepreneurs to raise external...
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    How long do new medicines take to reach Canadian patients after companies fil...

    Introduction Studies of the delay between when companies file a New Drug Submission (NDS) and when drugs reach Canadian patients typically focus on the time in the regulatory...
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    Research priorities for managing the impacts and dependencies of business upo...

    © 2016 The Author(s)Delivering access to sufficient food, energy and water resources to ensure human wellbeing is a major concern for governments worldwide. However, it is...
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    Effectiveness of Intellectual Property Protection: Survey Evidence from China

    This paper examines Chinese pesticide firms’ use and perceptions of various means of intellectual property (IP) protection in protecting their innovations, using a unique...
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    Infant formula feeding practices and the role of advice and support: an explo...

    Background Infant formula feeding practices are an important consideration for obesity prevention. An infant’s diet is influential on their later risk of developing overweight...
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    Stirring the strategic direction of scuba diving marine Citizen Science: A su...

    ABSTRACT Citizen Science (CS) strengthens the relationship between society and science through education and engagement, with win-win benefits. Marine Citizen Science (MCS) is...
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    Retailer Stackelberg game in a supply chain with pricing and service decision...

    : This paper studies the Retailer Stackelberg game in a supply chain consisting of two manufacturers and one retailer where they compete simultaneously under three factors...
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    Footprints of Fascination: Digital Traces of Public Engagement with Particle ...

    Although the scientific community increasingly recognizes that its communication with the public may shape civic engagement with science, few studies have characterized how this...
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    Alcohol marketing on YouTube: exploratory analysis of content adaptation to e...

    Background We know little about how social media alcohol marketing is utilized for alcohol promotion in different national contexts. There does not appear to be any academic...
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    Authorship and citation manipulation in academic research

    Some scholars add authors to their research papers or grant proposals even when those individuals contribute nothing to the research effort. Some journal editors coerce authors...
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    The nature of UK supermarkets’ policies on checkout food and associations wit...

    Background Food choices are often determined by stimuli from our immediate surroundings, including strategic placement in shops to encourage impulse purchases. One example of...
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    Evaluation of the Tobacco-Use Prevention Education (TUPE) program in California

    Author(s): McMenamin, Sara B; Cummins, Sharon E; Zhuang, Yue-Lin; Gamst, Anthony C; Ruiz, Carlos G; Mayoral, Antonio; Zhu, Shu-Hong | Abstract: BACKGROUND AND AIMS:The...
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    Industrial perceptions of medicines regulatory harmonization in the East Afri...

    Background Medicines regulatory harmonization has been recommended as one way to improve access to quality-assured medicines in low- and middle-income countries. The rationale...
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    Specific features of consumer's behaviour in new market economies

    Despite intuitive or deliberate realization of the necessity of being oriented towards the customer’ s needs, the marketing philosophy was not used similarly in real life by the...
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    Women at work: Changes in sexual harassment between September 2016 and Septem...

    Over the last two years, awareness about the sexual mistreatment of women has stunned the world. According to analysis by the New York Times, the defeat of Hilary Clinton and...
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    Association between commercial funding of Canadian patient groups and their v...

    Background Patient groups represent the interest of their members when it comes to drug funding. Many patient groups receive grants from pharmaceutical companies that make...
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    Marketing trials, marketing tricks — how to spot them and how to stop them

    Background Last this year in this journal, Barbour and colleagues reported a study of “marketing trials” in leading medical journals (Trials 2016;17:31). In this commentary I...